SideReel's core demographic are the young 20's with a 60% tilt towards female. The focus of the redesign was to create a cleaner/friendly tone, make finding a tv show easy, and refine/enhance the core feature of tracking/managing TV shows and episodes.

SideReel Mobile

The SideReel iOS native app, launched in 2011, was designed with a core usability of show management.


  • We hired George to take over design at SideReel and have been extremely impressed with his efforts across our various properties - web site, iphone app., google Tv, and so on. He has a great eye, is a rapid prototyper, an excellent design team lead, takes feedback extremely well (this is key), and balances the competing demands of customer experience with business requirements with aplomb. I wish there were more George Hu's out there.

    Bart Myers
    Founder of Countable (Former President of SideReel)
  • George is a fantastic designer and Art Director. He puts out incredible quality at both the strategic and tactical level. He's one of the rare breed of designer who can work with a multitude of individuals and respond to their requests in a low-ego, high-quality way. I'd work with George in a heartbeat.

    Zach Larson
    Founder of Threadbare Games (Former CPO of SideReel)