ServiceNow • CRM

Sales & Order Management

Sales & Order Management represents ServiceNow's strategic entry into the CRM market, bridging the gap between the sales process — from leads and opportunities — and the service side of the CRM lifecycle, creating a seamless, end-to-end customer experience.

My Role

UX Architect

Timeline

Nov 2022 – Nov 2025

Tools

Figma

My Role and Contributions

As Design Architect, I played a pivotal role in launching the initial Sales & Order Management product and driving its evolution into a competitive, market-ready solution.

Design & Craft

Designing for the foundation

Designing for Sales & Order Management requires close collaboration with related teams, as workflows are interconnected. To scale for solutions, our design systems and components are extended and built from a shared library.

As design lead, I ensured our design architecture and patterns work for the system, and scales across teams.

SOM Figma Library

Keynote

Knowledge 2025 CRM Main Keynote

The Knowledge CRM keynote featured a flagship product demo that I conceived and led, highlighting the platform's core capabilities and debuting the integration of Logik, ServiceNow's newest acquisition.

Knowledge 2025 CRM Keynote

More project information available upon request.

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