george hu

About me: As an accomplished senior UI/UX designer, I have worked with startups in developing feature sets that focuses on quality user experience with a polished design.

Over the past 2 years, my focus of UI/UX has been around the development of integrating social interactive tools into the company's core products.

Experience

SENIOR VISUAL DESIGNER

Kabam.com ( www.kabam.com )
August 2011—Present

Kabam is an interactive entertainment company that develops massively multiplayer social games on Facebook and Google+

  • Developed scalable UI/UX for Kabam.com
  • Design and developed marketing landing pages to optimize user conversions.

ART DIRECTOR

SideReel.com at Rovi ( www.sidereel.com )
June 2010—July 2011

SideReel.com is a consumer-based website which offers users the ability to Find, Track, and Watch TV Shows on the web. With over 15 million monthly unique users, SideReel is one of the largest TV based web properties.

As one of the early team members, I was fortunate enough to work with an amazing team to help develop a product that was eventually acquired by Rovi Corp.

  • Lead Designer: Developed SideReel visual identity, ui, logo/branding, and style guide
  • Social Media Integration - Contributed to the development of social media integration into product feature set.
  • Social Discovery - Developed UI/UX to help users discover shows from other users.
  • Interactive prototyping with HTML/CSS
  • Product Feature Development: Participated in developing product feature ideas.
  • User Experience: Conducted user testing to verify design prototypes. Apply best web practices to ensure a solid user-focused product that is scalable for growth.
  • iPhone & Android UI/UX development for SideReel Mobile application.
  • GoogleTV UI/UX development.

INTERACTIVE DESIGNER / OWNER

Particle 1 Media, LLC ( www.particle1media.com )
June 2009—June 2011

As the founder of Particle 1 Media, I consulted various clients on developing the perfect solution for their web-based marketing needs, which included: Websites and Flash banners.

  • Design/Produce Websites in XHTML/CSS, PHP, and Flash.
  • Develop marketing strategy for utilizing websites as a marketing tool.
  • Consult with clients on best SEO practices

CONTRACT ART DIRECTOR

Off Base Productions ( www.offbaseproductions.com )
June 2009—April 2010

As the contracting art director, I developed officially licensed products for clients such as: Sony, Capcom, Namco, Square Enix, Tecmo, Hudson Entertainment, Sega, LucasArts and more.

  • Developed web architecture, user interface, and user experience.
  • Created Flash-based products for product marketing.
  • Designed/Produced print products, including: instructional manuals, strategy guides and various marketing materials.

ART DIRECTOR / LEAD DESIGNER

GamePro Media ( www.gamepro.com )
September 2003—June 2009

As the art director, I led a staff of designers in conceptualizing a direction for product development in print and web based products.

  • Lead designer and art director in online and print products development
  • User interface designer for GamePro.com. Launched August 2008
  • Contributing User Experience designer and Information Architect for GamePro.com
  • GamePro magazine covers and feature story designer
  • Rebrand GamePro identity and redesigned GamePro magazine 2008
  • A key role player in establishing a print & web integration structure
  • Design and oversaw sales ad campaigns including: web banners, microsites, and custom site skinning. Client list includes: EA, Best Buy, Sony, Nintendo, THQ, Square Enix, Activision, Namco, Capcom, LucasArts, 2K Sports and more

Expertise

CS4: Photoshop/Illustrator

Experience Level: Advance [ 8 years ]

XHTML & CSS

Experience Level: Advance [ 4 years ]

FLASH & ActionScript 2.0/3.0

Experience Level: Intermediate [ 3 years ]

JavaScript/jQuery/AJAX

Experience Level: Basic [ 3 years ]

RubyMine

Experience Level: Basic [ 1 year ]

PHP

Experience Level: Basic [ 1 year ]

Education & Training

Academy of Art University

San Francisco, California
Graphic Design Major 2002—2005

BAVC: Bay Area Video Coalition

San Francisco, California
Continued Software Training 2007—Present

IDG Certified Management Training

Boston, Massachusetts
Management Training 2008—2009

Awards & Accolades

Webby Honoree 2008

GamePro.com
Of the over 8000 entries submitted to the 14th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work. Read More